About Suzy’s Journey

“HOLY SHIT!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking.

Transformation is the common thread that runs throughout Suzy’s life and her companies. Whether transforming literal shit into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry from toxicity to aromatherapeutic magic with supernatural or people’s lives with her growing personal brand, Suzy is a revolutionary explorer of infinite potential in the playground of life, who loves to inspire others and bring them along for the ride.

Suzy experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.

Suzy knows that money is simply energy and by focusing on your energetic state, abundance in all areas of your life naturally follows: your energetic state improves, and you will lead an Alive as Shit life. She wants every person to know that they already have everything inside of them to make their dreams come true.

Suzy has been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. Suzy also been interviewed for Leaders Create Leaders, Modern Hero, Marie Forleo’s Marie TV and has given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In goop Health summit.

Supernatural Logo

Supernatural is a revolutionary line of extrasensory cleaning products transforming the natural cleaning industry.

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Poo Pourri Logo

Poo~Pourri, the original Before-You-Go Toilet Spray, stops bathroom odor before it begins.

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