A natural rebel, Suzy Batiz, Creator and CEO of Poo~Pourri, ignored her instincts and played by the “rules” for the first four decades of her life. Overriding her intuition led to some of life’s harshest personal and professional struggles, including domestic abuse, failed businesses and bankruptcy.

It was her second bankruptcy at 40 that propelled her on a spiritual quest, where she discovered the lost art of tapping the body for stored creativity and ideas. So, she threw the rulebook out for good and founded Poo~Pourri in a way that was, well, radical.

She built the 300M+ business using what she calls the Radical Resonance System™, a body wisdom method that combines somatic training, quantum physics and interpersonal evolutionary processes. The company is a top place to work, play and profit for dozens of employees she lovingly calls her “poo crew.”

Now, she elevates other entrepreneurs by teaching them her Radical Resonance System™, so they can evolve and achieve the same level of success in business and life. Suzy’s been profiled in Forbes, featured on CNBC, and honored by Ernst & Young and Inc. 5000 as a Top Entrepreneur. Her book will be out soon, so stay in touch with her on SuzyBatiz.com




On Resilience: How Suzy Batiz Rose From Two Bankruptcies To Build Poo-Pourri, A $300M Empire

Suzy Batiz is the CEO of a $300-million-plus company — Poo-Pourri — in addition to being the proud mother of three and boss to a team of more than 50 employees. But it’s definitely not been an easy road: Batiz was born in Arkansas, where she first pursued entrepreneurial ideas from the age of 16, despite her mother’s efforts to stifle them.


A business that doesn’t stink: Solving poo odor

Suzy Batiz sits on a toilet displayed in the middle of an office festooned with feminine pastels. She is wearing a sea-foam green dress, suede boots, with flowing blonde hair, perfect makeup and tasteful jewelry.”Let’s just get rid of poop odor,” she continues, “and then we can really solve the world’s problems.”


This Week on Girlboss Radio: Suzy Batiz, Founder & CEO Poo~Pourri

Fed up with the lack of natural bathroom odor solutions, Suzy combined her knowledge of essential oils and entrepreneurial passion and formulated Poo~Pourri as the first natural, truly effective solution to a universal problem: poop happens, and it stinks! Since 2007, 17 million bottles of Poo-Pourri have sold and annual sales now top $30 million. On this week’s episode, Suzy discusses how her childhood fostered a maker mentality, how she survived two bankruptcies, and the viral video that put Poo~Pourri on the map.


How Entrepreneurs Can Harness The Science Of Intuition To Make Smarter Decisions

The unconscious pattern recognition our brain is constantly performing is what leads to breakthrough moments – and you can train yourself to have more of them.


The Queen of the Can

Suzy Batiz, a stylish, fair-haired mother of three who lives in Prestonwood, a woman who dropped out of college and twice declared bankruptcy, has dedicated the better part of a decade to easing the strange, tortured relationship humans have with their own waste. She has built a thriving business out of her home, and, after an improbably popular YouTube video made her company a worldwide phenomenon


I’m excited to collaborate with Resonant beings. If you’re looking to interview me, Great! Let’s inspire the world together! We’ll get back to you when it’s Resonant and in Flow.



Digiday video awards finalist – Best Video Campaign Consumer (Girls Don’t Poop)

EY Entrepreneur of the Year 2016 Finalist Southwest – Suzy Batiz

18th annual Webby Awards – 2014 People’s Voice Award Winner (Consumer Packaged Goods)

Norman Glassberg trailblazer 2016 – Suzy Batiz

A-list Hollywood Award – 2016 online video awards; Best Writing Comedy Poo~Pourri, Addison (Imagine Where You Can Go)

Dallas Business Journal: Women in Business 2015 Awards – Suzy Batiz

Westwood One: Super Bowl Sound Awards for Excellence in Creativity – Poo~Pourri 2015

Advertising Age: 2014 Viral Video Award

CGTA Top 10 Product award 2008 – Poo~Pourri

2014 Edison Awards: Poo~Pourri before you go toilet spray

DFW AMA Marketer of the year: Poo~Pourri (Even Santa poops)

DFW social/viral Marketing: Poo~Pourri (Even Santa poops)

Communication Arts 2016: Award of Excellence (Imagine Where You Can Go)

Extracts Best New Product Award 2008: Packaging Category